Partnership with Plant-based Chef and Influencer Gaz Oakley Announced
Here at Merchant Gourmet we have an appetite for change, to help save the planet one delicious meat free meal at a time.
According to recent research we commissioned, over half of the UK who planned to go plant-based in January, were reducing meat, dairy, and fish due to environmental reasons, and over 65% due to health reasons** and shockingly, 25% of Brits are not sure how to make vegetables the focus point of the meal**.
To help guide the nation to eat less meat, we have curated recipes with Gaz Oakley to provide easy, plant-based alternatives to some of the UK’s favourite dishes.
By identifying the top 5 meaty comfort dishes through our recent research**, we have collaborated with Gaz to create bespoke vegan alternatives to help aid the public’s appetite for change and reduce negative impact on the environment.
With over half of Brits disliking ‘fake meat’ products and would prefer plant-based dishes made from pulses and vegetables**, Gaz has used these ingredients to create delicious, plant-based, healthy alternatives. Plus 50% of Brits would swap their favourite meaty comfort food dish for a plant-based option if they enjoyed it**.
Merchant Gourmet has also created carbon footprint comparisons to highlight how much better for the planet it is to follow a plant-based diet, showing that consumer choices from diet do make a difference. The CO2 emissions per Merchant Gourmet’s new plant-based dishes has been worked out using The Vegan Society’s Carbon Food Calculator**** (see table reference below)*****.
Gaz Oakley, brand ambassador for Merchant Gourmet, comments: “Whilst veganism has seen a huge spike in recent years, I’ve teamed up with Merchant Gourmet and we’re on a mission to keep the momentum up.
“We’re both passionate about the impact that following a plant-based diet has on the environment and on people’s health, so we’re here to help Brits eat more veggies and less meat!
“Starting a plant-based diet can feel a bit intimidating, but fear not! We’ve done all the work and created some fantastic recipes that are easy to make. You definitely won’t be missing your Roast Dinner or Chicken Curry when you try our plant-based Lentil Roast and curry.”
Richard Peak, Managing Director at Merchant Gourmet, comments: “We have an appetite for change; to help save the planet one delicious plant-based meal at a time and we want consumers to join us on our mission and discover the true pleasure of plant-based foods. We want to keep things as simple as possible, and Gaz Oakley has done just that and created some incredibly delicious, easy plant-based alternatives of the nation’s favourite meaty classics.
“As a brand, we’re really passionate about the environment and want the public to stand up for the environment by sitting down and eating delicious, easy to prepare plant-based meals.
“We’re really excited about our venture to becoming a fully plant-based brand that shows the nation that we can help tackle the climate crisis one plant-based meal at a time.”
** Merchant Gourmet One Poll Research, November 2020
***** The CO2 emission per Merchant Gourmet’s new plant-based dishes has been worked out using The Vegan Society’s Carbon Food Calculator. This is an approximate estimate.