Every decision we make on our food starts with quality and taste. We use top chefs, the best ingredients, sourced from the best producers with minimal processing and nothing artificial.
We began life 25 years ago, founded by pioneers who scoured the globe to source the very best ingredients, from Puy lentils to chestnuts. Today our appetite for change is more insatiable than ever, we continually look to pioneer better tasting plant-based food, with better and more simple ingredients, sourced and delivered in ever more sustainable ways.
At the core of everything we do is the fundamental belief that a world where people eat more plant-based foods will benefit our planet and our health. Helping more people to discover plant-based food and eat less meat is the reason we get out of bed every day, and is what drives us to grow and be better. We do not believe that meat is the enemy, but more that plants can be a better friend..
We provide simple, clean plant-based food from high quality ingredients. Made with a little processes as possible, and that is simple to prepare with clean, simple labels. Our food is sourced from simple sustainable supply chains. There is nothing more to say.
Ultimately we use profits and growth as a means to a greater end: positive impact for our employees, communities and the environment. We look to source our product from sustainable producers, create simple, quality food that benefits the health of those who eat it, and be part of a plant-based movement that benefits our planet by reducing global meat consumption. We are not perfect, and never will be, but we constantly strive to be a bigger and better force for good.